Oji Holdings has reportedly entered Myanmar’s disposable diaper market, joining competitors such as fellow Japanese company Unicharm and U.S.-based Kimberly-Clark. Oji is importing its diapers from Japan and Malaysia into where Myanmar where its Nenia brand is being sold at 34 locations of City Mart Holding, the country’s largest retailer. The Tokyo-based company plans to boost revenue by expanding its sales network to include other leading local retailers.

By using high quality to appeal to a burgeoning urban middle class, Oji aims to capture more than 10% of Myanmar’s disposable diaper market within two years.

Since establishing a presence in Myanmar in 2013, Oji has sold packaging materials in the Southeast Asian nation. It has also set up local production, having placed into service a cardboard plant there in August 2015 and a lumber mill — a joint venture with a local company and Sumitomo Forestry — in April in the eastern state of Mon.